Monday, December 1, 2014

Fancy Type Focus

When I was looking for something to wear, I ran across this t-shirt in my closet that I got for being in the 10K race at Arcola's Broom Corn Festival. There's a bit of a mixture of styles in this design. I can see elements of Victorian and American Kitsch styles. The "Coca-Cola/Campbell's Soup" styled font can be seen as Victorian and American Kitsch. The Victorian era had a lot of fancy looking typefaces, but the American Kitsch style also has a lot of script typefaces. There's a happy-go-lucky vibe going on, so it definitely leans more towards the American Kitsch vibe. The banner and clip-art styled graphics further exemplify the style usage. I really enjoy the simplicity of the design, especially the focus on the typography and the few colors used. The function of this design is to get people to check out the Broom Corn Festival.