Eye-Catching Design

The cover of Paintbox No.2 by Andrea Fitzner and Albert Winkler is definitely "eye-catching." Fusing a cracked open egg with a human eyeball is great for demanding a viewer's attention. The use of the blue background for the top and the bottom blends perfectly with the color of the eye. The font is big and bold. Using white as the text color contrasts greatly with the blue background, so it's easy to read and stands out. The overall design is very bold and witty, yet simple. The simplicity is apparent with the image not being very busy and the use of only two main colors, white and blue. It's a very contemporary piece. The purpose of this image being on the cover of a book is to garner attention, and it certainly grabbed my attention.