One Word Impact

This just goes to show how a simple design layout can have a huge impact based on location placement. The design is so simple: a bold black word against a white background. There's a border and some text at the bottom to show what the message is actually going for, but the one word alone speaks clearly enough. Just incorporating and relating an outside bench to a bed and a dumpster to a kitchen wrenches at my heart and ties a knot in my stomach. This is probably one of the simplest designs I've ever seen used in one of the cleverest ways possible. The function of this design is to tug at people's hearts and make them want to get involved in helping the homeless. I found this design in Advertising Today by Warren Berger. This ad was created for The Miami Rescue Mission by the ad agency Crispin Porter + Bogusky in Miami, Florida.